Rooted in flavour.
Growing with you.
Arusuvai began in Chennai in 2014, with a simple ambition: bring the flavours of Tamil Nadu into every home.
Over a decade of bringing the taste of happiness to every home.
Familiar flavours.
Shared happiness.
Founded by Mr. Sunil Kumar, Arusuvai grew from its Chennai beginnings into a range of pure spices, masalas and mixes. The brand draws on the culinary traditions of Tamil Nadu and the everyday meals that bring families together.
Our philosophy is captured in a few familiar words: The Taste of Happiness.
The journey so far.
Our Chennai beginning
Arusuvai was established by Mr. Sunil Kumar.
Across Tamil Nadu
The brand expanded its distribution across Tamil Nadu.
A growing Mumbai presence
Arusuvai strengthened its presence in Mumbai.
A new chapter
Arusuvai became part of Value Ingredients.
VALUE INGREDIENTS
The next chapter
of our flavour story.
As the consumer brand of Value Ingredients Private Limited, Arusuvai brings together its regional roots and the parent company's sourcing and spice-processing expertise.
Explore our approach to quality